The Eglinton Way BIA

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Events & Marketing Coordinator, The Eglinton Way BIA, Toronto (Oct ‘23 - Nov'24)

As the Events & Marketing Coordinator for The Eglinton Way BIA, I bring community events to life, blending creativity, strategic planning, and flawless execution to deliver unforgettable experiences.

 

Key Highlights:

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• Event Planning & Execution:
  Led the full-cycle coordination for signature events like Dream Wheels on Eglinton, Jingle on the Way, and The Eglinton Way Farmers Market. Every detail matters—from securing vibrant entertainment to hands-on event-day support—ensuring attendees leave with memorable experiences.

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• Logistics & Budgeting:
  Working closely with vendors, caterers, and internal teams, I streamlined logistics while optimizing budgets, achieving cost savings without compromising quality. My proactive approach allows me to resolve on-site issues instantly, preserving event integrity and satisfaction.

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• Partnerships & Sponsorships:
  Strengthened event impact by securing key sponsors and crafting activation programs, fostering strong client and community relationships that elevate The Eglinton Way BIA's reputation.

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• Creative Marketing & Content Creation:
  Designing eye-catching graphics using Adobe Illustrator and Canva, I create engaging marketing materials—from social media content and bus shelter posters to newsletters on MailChimp—that enhance our reach and engagement.

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• Comprehensive Post-Event Analysis:
  After each event, I compile a detailed postmortem report analyzing budget vs. actual expenses and outlining actionable insights, ensuring every event we host becomes a learning opportunity for even greater success.

 

This role fuels my passion for community-driven events, allowing me to unite people and businesses while promoting The Eglinton Way's unique charm.