Harry Rosen
Events Marketing Intern, Harry Rosen, Toronto (Jan '23 – Apr '23)
As an Events Marketing Intern at Harry Rosen, I supported the planning, coordination, and execution of events including trunk shows, conferences, and fashion shows, ensuring each event reflected the brand's luxury appeal and strong customer engagement.
Key Contributions:
Event Planning & Coordination:
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Assisted with end-to-end event management, from coordinating logistics and marketing to handling registrations and maintaining accurate records. Developed strategies to boost brand awareness, creating impactful marketing activations through vendor partnerships, site inspections, and targeted email campaigns.
Pre-Event Initiative:
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Organized and led weekly cross-departmental meetings, facilitating clear communication and well-defined agendas. Built strong vendor relationships, negotiated optimal terms, and ensured all event components met high standards.
On-Site Event Management:
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Oversaw event space setup and visual presentation, coordinated with vendors on-site, and prepared contingency plans for seamless operations. Welcomed clients with a focus on exceptional customer service and a luxury experience.
Post-Event Analysis & Reporting:
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Conducted post-event evaluations by gathering feedback, recommending actionable improvements, and providing a comprehensive budget reconciliation to senior management, aligning all expenses with forecasted budgets.
This role sharpened my event planning skills and deepened my understanding of luxury brand management and customer-centric marketing.